We use analytics services such as Google Analytics to collect and process certain analytics data for Roku Services. Since you mentioned trying to avoid Google Advertisers that show ads through Roku’s advertising services may also provide data about individuals to us to personalize and measure ads through Roku’s advertising services. We may receive data about you from other sources like data providers and combine it with the data that we collect from you or your use of the Roku Services. If you use the Roku Media Player channel to view your video or photo files or listen to your music files, Roku will collect data about the files viewed within the Roku Media Player, such as codecs, and other metadata of the local files you play through the Roku Media Player. We may also gather the WiFi MAC addresses and broadcast signal strengths of your router and other Wi-Fi routers in your area. We may receive information about the browser and devices you use to access the Internet, including our services, such as device types and models, unique identifiers (including, for Roku Devices, the Advertising Identifier associated with that device), MAC address, IP address, operating system type and version, browser type and language, Wi-Fi network name and connection data, and information about other devices connected to the same network. If you think Roku is better on privacy take a look at their privacy policy and then their partners they share data with.
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